Category Archives: Digital Marketing

Posts Related to Digital Signs

Use Emotion in Your Marketing Strategy

Businesses and marketers might have you believe that consumers make purchasing decisions based on rational and logical thought. The truth is, according to a study by psychologytoday.com people rely more on their emotions when making a purchase. The most common emotions people use to make shopping decisions are: Happiness, Sadness, Anger/Disgust and Afraid/Surprised. As a…
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Effective Marketing Tip

5 Words or Less!  4 Steps! 3 Seconds! The 5-4-3 rule is a great way to gauge the amount of information you place on a single marketing screen when targeting open groups that may only get to see your digital content in passing. A common problem with many first time digital sign users is to oversaturate…
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Digital Marketing

Save time and money while capturing the attention of your targeted audience Download Zem Information TODAY- ADVERTISING & MARKETING DILEMMA Two issues that face any modern company in getting out product and service information: 1. The ability of the staff to utilize modern technology and, 2. The delivery method in which to get the message…
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