There was much discussion on the importance of customer awareness and upselling once the customer was within the dealership. Zem Media was asked to provide potential solutions to inform, entertain, educate, and display various sales tools for back end management.
Zem Media unveiled a stunning Video Wall Solution, that will keep customers engaged and educated with a simple QR code. The average number of showroom visits a customer makes before a new car purchase is on an average 1.4 – down from four visits. (Singh, S.) Why? Because clients are researching and doing their homework before they arrive. By browsing on websites and reading reviews, dealers are no longer the ONLY information source. It's becoming a digital, retail world!
Singh, S. (2014, February 5). The Future of Car Retailing. Retrieved from http://www.forbes.com/sites/sarwantsingh/2014/02/05/the-future-of-car-retailing/#337f6f5a2d51