5 Words or Less! 4 Steps! 3 Seconds!
The 5-4-3 rule is a great way to gauge the amount of information you place on a single marketing screen when targeting open groups that may only get to see your digital content in passing. A common problem with many first time digital sign users is to oversaturate your message with too much information. It's understandable, especially when many designers are used to print media. Digital signage allows you to take a message and break it up over multiple segments. Since the sign is in constant change, you can perhaps change various point of your message while keeping it simple. You can show the same artwork with different text. There are many ways to get your message out across multiple screen changes. This will keep your messages short, understandable and hold your target audiences interest.