The key trick to designing your digital signs is to not overwhelm your visitors with numerous options. You want to grab their focus and attention by “catching their eye” with intriguing content.
Once you have their attention, offer them some interesting content. Maybe some helpful information or an interesting fact—something along the lines of what your business does.
After you reeled them in this far into your design, it’s time for the call-to-action. Guide your visitors to do what you want them to do. Use a contrasting color to highlight your call-to-action, for example: “Follow us on Facebook or Buy 2 get 1 Free.”
In the following example, the colors of the call-to-action really stand out. It’s a simple design and not too overwhelming. The information is clear, the design is pleasant, and the call-to-action is easy to see.